Accouter Group of Companies
The Retrospective
It’s been another busy year for AGC and its award-winning interior design brands! From Dubai to New York, hotels to stunning swimming pools, and our commitment to B Corp principles, we’ve continued to drive global expansion and deliver prestigious projects.
In our latest blog, read all about our 2024 and what our 7 brands have planned for an even more impactful 2025.
2024 was the year…
… Accouter reached new heights, both as a team and in the extraordinary projects completed around the world. The team expanded this year, with new talent joining to drive innovation and creativity even further. On the project front, it’s been nothing short of remarkable. From the largest property on the Crown Estate in Surrey to a breathtaking villa on the Palm Jumeirah, Atlantis The Royal Residences, and our first-ever project in NYC, the portfolio is stronger than ever. Closer to home, the team delivered stunning spaces at the two show apartments at the OWO, and a beautiful high-net-worth residence at Kensington Green. It’s been an inspiring year of pushing boundaries and crafting truly exceptional spaces.
In 2025, look out for…
… another exciting chapter for Accouter. Early in the year, the team will be installing new projects in NYC and Dubai, including at The Waldorf Astoria and The Palm. Back in London, Accouter will be crafting luxurious homes for High-Net-Worth clients in Hyde Park, Albert Bridge, High Street Kensington, and Garden Suburbs. With so much on the horizon, we can’t wait to share what’s next as we continue to push boundaries and redefine the art of luxury living.
2024 was the year…
… AGC BTR took centre stage with some of our most exciting projects to date. We were absolutely thrilled to see Author King’s Cross win at the New Homes Awards with Related Argent—what an honour for this project to be recognised at such a high level. Author has also been ranked #1 for Resident Ratings in London on HomeViews by its tenants, a testament to its thoughtful design and impact. On top of that, AGC BTR’s hospitality design for The Feathers Hotel has been making waves as well, not only landing features in The Times and Boutique Hotelier but also earning a spot on the prestigious Mr & Mrs Smith collection. It’s been a year of bold creativity, proud moments, and hard work coming to life!
In 2025, look out for…
… AGC BTR stepping into a whole new arena. We’re expanding into workspaces, which is a really exciting move for us. While Build-to-Rent and hospitality remain close to our hearts, we’re ready to bring our design expertise to yet another sector. Plus, with more installations lined up than ever before, next year is shaping up to be busier than ever.
2024 was the year…
… A.LONDON hit the ground running, with five design projects installed in January alone. The team went on to transform stunning private residences in some of London’s most prestigious developments. A particular highlight was the three show apartments at Marylebone Mansions, which contributed to an incredible sales success from launch.
In 2025, look out for…
…. a host of exciting installations, including a South West London show home, a show residence in Mayfair, a luxury amenities project in Belgravia, and a private residential project at the iconic Whiteley development. It’s shaping up to be another remarkable year for A.LONDON.
2024 was the year…
… BoxNine7 put sustainability front and centre. The launch of our Conscious Collection at Battersea Power Station was a bold step forward, showcasing how we’re leading the way towards a more sustainable approach to interior design. But we didn’t stop there. From Graphite Square to One Thames Quay, Clapham Common North Side and more, we brought consciously crafted furniture and interiors to life across a series of standout new portfolios.
In 2025, look out for…
… even bigger things from BoxNine7. The team will be unveiling the Graphite Penthouse at Graphite Square, a project we’re beyond excited about. Additionally, there will be updates on the Conscious Collection, including a detailed carbon breakdown and progress on evaluating Scope 3 emissions.
2024 was the year…
… SWAG stayed busier than ever, completing 186 individual installs across flats and communal areas. The team also expanded its range of curtains and blinds, offering even more options to suit every project.
In 2025, look out for…
… SWAG taking on exciting new projects and expanding into the workspace sector, bringing its expertise to an entirely new audience. With an ever-growing portfolio and a commitment to exceptional design, next year promises to be an exciting chapter for the brand.
2024 was the year…
… Bazaar introduced its Trade Service for interior designers, providing discounts, white-glove delivery, and dedicated account managers. We continued visiting our suppliers and workshops to explore new materials and admire the craftsmanship behind our products, while the Diana Dining Table and Love Stool remained firm favourites among our fans!
In 2025, look out for…
… even more from Bazaar as we continue to shine a spotlight on our one-of-a-kind, fully customisable designs. Next year, we’ll introduce exciting new Bazaar pieces, showcased in prestigious projects by our sister interior design studio, Accouter. Stay tuned for more extraordinary creations and the unique stories behind them!
Accouter Group of Companies
2024 was the year…
… AGC proudly became the first UK-based interior design collective to have our near-term Greenhouse Gas reduction targets validated by the SBTi, committing to a 42% reduction by 2030 in line with the Paris Agreement’s 1.5°C goal. It was also the year we strengthened our partnership with UAL through a circularity competition, repurposing old stock into innovative designs, offering internships to winners, and championing the future of sustainable creativity. Additionally, we relaunched our Sustainability Manifesto, aligning it with a renewed and more impactful DEI Pledge to ensure every ambition reflects our commitment to our B Corp mission, prioritising people, planet, and progress.
In 2025, look out for…
… more progress on our carbon journey as we share updates on evaluating Scope 3 emissions, educating our supply chains, and collaborating with like-minded industry leaders to drive meaningful change. With the support of the B Corp movement, we remain dedicated to continuous improvement, knowing there’s always more we can do.
Plus, stay tuned for the exciting launch of our new AGC Studios!
