AGC IN COLLABORATION WITH DATALOFT REVEAL THE LATEST STATISTICS BEHIND A PREMIUM BTR SERVICE
BY AGC BTR
ACCESS THE FULL 2021 BTR DATA LOFT REPORT
According to Knight Frank, in 2020 we saw an anticipated 4bn invested into UK BTR*, which led to the question - why are furnished apartments better?
In 2020, we launched our new BTR offering following the success of our latest project with Vertus. AGC BTR is the benchmark for aspirational luxury living in the BTR sector. The achieved design price premiums in other residential market sectors, including home buying and branded residences, have long been evident. Build-to-Rent is in an ideal position to repeat these trends.
Following the increase in awareness and a 16% rise in a global price premium for luxury branded residences*, AGC worked closely with Dataloft to uncover the increase in demand for a new way of living.
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THE VALUE OF GOOD DESIGN
Good design attracts a price premium. As renters become more discerning in their choices there is evidence of a clear trend to renters wanting high quality and well-designed homes. The Build-to-Rent sector is ideally placed to respond.
Growing in an environment where anything is possible, AGC continuously sees the yes in the no. Our Design and Buying teams are renowned for breaking boundaries and setting new trends, ultimately progressing our schemes with your residents' ever-evolving lifestyles. With over 10% of people opting for a more premium furnished home across prime London* and with the COVID-19 outbreak seeing many spending more time than ever at home; people are increasingly opting for a flexible luxury option.
LUXURY MEETS RENTAL
Our latest Dataloft revealed that tenants across the Build-to-Rent sector are increasingly discerning their expectations and choices and are prepared to pay premiums for products that meet their needs.
Design matters to tenants; the importance of the internal, and external look, feel, and ambience ever increasing in our experience-driven economy. Quality interior design is critical in creating comfortable homes where occupants feel safe, secure and happy. Research proves that furnished properties rent quicker, have lower voids, and let for less discount on their initial asking price than their unfurnished counterparts (LonRes, 2020)*.
The BTR sector offers the biggest revolution in the housing market across the UK in decades. For savvy developers, there is the opportunity to deliver a product synonymous with quality that offers a lifestyle experience.
"Every square inch was thoughtfully laid out. The finishes make it feel
as if we're staying in a 5-star hotel."
Tenant, 8 Water Street
ACCESS THE FULL 2021 BTR DATA LOFT REPORT
Touching only the surface of results, our full Dataloft is available for you to download. Gathering data from notable industry professionals and further exploration into AGC's definitive BTR offering, all essential information about the future of BTR is enclosed within our report.
SIGN UP TO VIEW THE FULL 2021 AGC BTR DATALOFT REPORT
We respect your privacy. Read our Data Privacy Notice HERE.
*All statistics provided by Dataloft Design Matters Report 2021.
If you would like to find out more about AGC’s innovative Build-to-Rent offering, view our new brochure here.
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